Resources Library by ANA

Behavioural structuring of markets by configuration frequency analysis

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Gerhard Batz, Klaus Haupt

Company: PSYMA

June 15, 1984

The outlook on life of german youth

The basis of this paper is a qualitative study on the topic of feelings towards life of German youth. Youth are obviously at the same time a widely discussed and a poorly understood subject; at least there are too many, too conflicting, too ambiguous...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Manfred Schillinger

June 15, 1984

MediLink

During the Spring and Summer of 1983 Medilink set up a pilot medical market research operation, involving ten London practices, followed by a larger test market of 50 practices. In April 1984 Medilink expanded the panel to be a national panel of 150...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Peter Barton

June 15, 1984

Danes' attitudes to Norway as a holiday resort

The main purpose of the study on which this paper is based is to investigate the Danes' attitudes and behaviour to Norway as a holiday resort (summer and winter respectively). The main purpose of this paper is partly to present some of the main...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Knut J. Tallhaug, Nils Röhme

June 15, 1983

New, surprising findings gained by indirect measurements (German)

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

The patient's input

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Philip D. Barnard

June 15, 1983

Technology, the family, and consumer behavior

The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Franco M. Nicosia

June 15, 1983

New, surprising findings gained by indirect measurements

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

The increasing divorce rate

The emotional and financial upheavals occasioned by separation and divorce have lasting effects in many areas including peoples' behaviour and attitudes as consumers, even after they are re-married. Some of these changes are essentially functional as...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Tony Copeland, Susan Holder

June 15, 1983